Marketers dont often get the recognition they deserve for having to master so many different software tools, but if theres one profession that requires knowledge of more tools than a Swiss army knife, online marketing is it. In this post, well be rounding up our top 99 online marketing tools. In this list is (almost!) every tool you’ll ever need to master (almost!) every aspect of a digital marketing campaign, from PPC and SEO to social to content and email marketing.
2. Keyword Planner
Google’s Keyword Planner is a similarly essential tool. Although you need an AdWords account to use it, the Keyword Planner isn’t just for PPC; it can help identify a wide range of keywords and associated data for uses in your AdWords campaigns as well as content marketing and SEO.
3. Bing Ads Editor
With Bing Ads becoming an increasingly popular PPC platform, the Bing Ads Editor is your all-in-one companion for managing your Bing Ads campaigns.
4. AdWords Scripts
Many PPC marketers have discovered the power and flexibility of AdWords Scripts to help them automate tasks that would otherwise eat into their precious time. If you haven’t checked them out, maybe it’s time to give them a try!
5. AdWords Performance Grader
WordStream’s AdWords Performance Grader (which we recently improved!) performs a thorough PPC audit of your AdWords account in 60 seconds or less, completely free. See what you’re doing right, and where you could improve, and see a greater return on your AdWords investment.
6. Bing Ads Intelligence
Although Bing Ads has intentionally made its experience as similar to AdWords as possible to help advertisers make the transition or run complementary campaigns, one area Bing excels in is its reporting functionality. The Bing Ads Intelligence suite of tools offers some remarkable reporting, so if you’re serious about Bing Ads, be sure to explore Bing Ads Intelligence.
7. Bing Ads Grader
Like WordStream’s AdWords Performance Grader, but want to see how your Bing Ads account is doing? No problem. The WordStream Bing Ads Performance Grader will evaluate the strength of your Bing Ads account and provide step-by-step advice on how to improve.
8. Keyword Wrapper
SEO Book’s Keyword Wrapper may appear to be an SEO tool, but as with many such tools, it offers a great deal of value to PPC marketers. Simply enter one or more keywords, then “wrap” them into groups according to match types such as broad, phrase, and exact – or all three!
9. Google Trends
Search trend data can be incredibly valuable to PPC marketers – so you can adjust campaigns to match seasonal demand – and Google Trends is one of the best free sources of this information out there.
10. Phrase Builder
Need a ton of related keyword ideas in a hurry? Phrase Builder is a great tool for quickly generating related keyword lists based on your input criteria. Useful for building large lists of keywords.
11. Analysis Toolpak for Excel
Personally, I barely use Excel’s core functionality on any given day, but for power users, the Analysis Toolpak for Excel adds a whole bunch of additional features that are useful for PPC marketers hoping to wring even more out of their Excel workflow. Learn how to install it here, then check out what it can do here.
Similar to Google Suggest – but with a lot more data – Soovle lets you see autocomplete suggestions instantly from not just Google, but several other sites including Wikipedia, Amazon, and YouTube. Very handy, but it’s worth noting that Google plans to cut off access to the autocomplete API in the near future, meaning Soovle will only be able to provide results for other search engines when this happens.
One of the biggest challenges in lead generation campaigns is learning enough about your leads to qualify them. Convertable makes this easier, offering much more data than traditional forms allow, providing you with data on everything from the browser they used and their operating system to the traffic source and the keywords they entered
One of the most popular third-party tools for PPC marketers, UberSuggest works similarly to other suggestion-based tools, but also offers robust foreign language support and some other nifty functionality. Again, when Google sunsets access to the autocomplete API, this tool might disappear, but for now, it’s worth checking out.
Calculating the CTR of two different ads is easy – predicting how they’ll perform over the long term is much harder without running a lengthy A/B test. SplitTester allows you to enter numerical CTR data to predict the ongoing performance of the two ads. Great for estimating statistical significance if you don’t have enough time for a full A/B test.
16. WordStream Landing Page Grader
Strong landing pages are essential to the success of any PPC campaign, and WordStream’s free Landing Page Grader will show you how you can improve your landing pages with a detailed, personalized report.
17. Keyword Competitor
Nothing like a little armchair industrial espionage to get your campaigns off on the right foot, eh? Keyword Competitor lets you check out what keywords your competitors are using, as well as how well they’re performing. Sly!
While we’re on the topic of espionage, give iSpionage a try (see what I did there?). This handy tool also lets you get the lowdown on what other businesses in your space are up to, allowing you to make informed decisions about your own campaigns.
You can never have too much competitive analysis, and the SEMrush suite of tools is definitely one of the best out there. Search for detailed keyword data by domain or keyword, and see what everyone else is up to.
SpyFu is another competitive analysis tool, but it offers some really cool features other tools lack, such as the ability to download CSV files of competitor keywords and reporting export functionality. It also has a really nice interface with plenty of important information easily available at a glance.
Another keyword research tool that can help you gain a valuable edge over the competition. KeywordSpy offers the data you’d expect from such a tool, as well as ad copy and keyword combination information, AdWords spend data for entire sites, and other cool information that can help PPC marketers.
WhatRunsWhere is a powerful tool that offers a wide range of data on display advertising campaigns. Covering 150,000 display advertisers across more than 90 ad networks in 15 countries, WhatRunsWhere is essential for companies hoping to get ahead in (display) advertising.
23. The Search Monitor
Of all the competitive intelligence tools we’ve looked at so far, The Search Monitor is one of the most useful. PPC marketers can use The Search Monitor to examine data on sponsored listings and PLAs across nine ad networks and 1,200 industry verticals, and also offers a ton of geotargeting and custom audience functionality. Well worth checking out.
One thing we hear time and again about our own tools is how valuable the benchmark performance data is, and that’s one area where AdGooroo shines. As well as the usual ad spend estimate modeling and other tools, AdGooroo also lets you look at snapshots of specific brands in your vertical – very interesting if you’re looking to adjust your PPC strategy.