If you think youre going to hit the social media jackpot just by setting up a Facebook page and creating a Snapchat account, youre fantasizing. The landscape has evolved; theres way too much noise, and users are tired of constant self-promotion. The good news is, the social media platforms are bigger than ever before.
1. Weekend Posts Generate a Far Better Engagement on Facebook
Sounds obvious, right? Well, the surprising thing is that only 18% of all Facebook posts are shared over the weekend, according to TrackMaven.
3. Facebook Posts With Hashtags Get 60% More Interaction
When we say ‘hashtags’ people automatically think of Twitter or Instagram. It’s a feature that Facebook introduced just recently (in June 2013), so people don’t expect to see them as much as they do when they’re on Twitter.
The same study from TrackMaven revealed that posts with hashtags see 60% more interaction on average.
4. Video Dominates Otherwise Low Organic Reach on Facebook
Social media analytics company Socialbakers analyzed over 670,000 posts by 4,445 brands and found that native video content has the best organic reach of all types of content on Facebook.
The data from Ogilvy show that you can only expect to reach about 6% of your followers on Facebook. That’s a major decline compared to 50% reach a year before the study was conducted.
In other words, it makes sense to pay Facebook to boost your content through advertising if you want to reach someone.
5. Youtube Has the Highest Engagement and Lowest Bounce Rate
Speaking of engagement, here are some interesting stats. Shareaholic analyzed over 250 million unique visits coming from social media sites, and it concluded that YouTube drives the best traffic.
6. Facebook Drives the Most Referrals
While data on Facebook reach isn’t too encouraging (unless you pay), it turns out that the users are more likely to click on the links in your post on Facebook than any other platform.
According to a study by Shareaholic Facebook is the top referral platform among all social media sites.
7. Content on LinkedIn Boast The Highest Level of Trust
And what about LinkedIn? It turns out it’s great for B2B. But that’s hardly surprising. What is surprising, however, is that the content published on LinkedIn can be quite effective.
8. Seniors Are The Fastest-Growing Demographic on Facebook
More than 50% of U.S. adults over 65 are now using Facebook, according to Statista. Additionally, 63% of U.S. adults over 50-64 are also using it.
Full story on truconversion.com