Microsoft’s hotly-awaited Windows 10 hit the market on Wednesday, but the technology giant’s struggles in the mobile space has put some developers off making apps for the new operating system. A lot is resting on the new OS after its predecessor Windows 8 was heavily criticized. However, mobile app developers are unconvinced that Windows 10 will be worth their time, given Windows’ tiny market share in the OS smartphone space.
“A challenge is that the Windows app ecosystem is less mature than other platforms, so some of the ways that we generate revenue are more difficult,” Mike Newman, founder of Big Duck Games, the studio behind the popular FlowFree game, told CNBC by phone.
“For example, there are fewer ad networks supporting Windows and also fewer advertisers promoting other apps and games, so our ad space is less valuable.”
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