Meet Patrik Baboumian, a German bodybuilder who is smashing soy-based stereotypes.
"I'm probably the most unthinkable vegan on the planet for several reasons," says Baboumian, who's built like Popeye and has broken several powerlifting world records.
By the time the gentle giant became "Germany's Strongest Man" in 2011 he was already a vegetarian. But he really started going from strength to strength when he chose the vegan lifestyle, which meant refusing to eat any food that came from animals.
The lean green lifting machine decided to use his success to raise awareness about veganism, and how it could help save the planet's environment.
"We have areas in the world where there is not enough food for people and I think it's obscene to use all these resources we have to produce something your body doesn't actually need," says Baboumian.
Full story on cnn.com