The US East Coast convenience-store chain did not reply to our request for a comment, so we dont know if Wawa plans to seek an endorsement from the gymnast herself. The bubbly 16-year-old is a marketing juggernaut in the making. Simone Biles, who clinched the womens all-around gold in Rio, is the star of this years US gymnastics team.
“She’s everything you want to see positive coming out of the Olympics,” said Erin Weinberg, head of the US Olympic business at United Entertainment Group, a sports and entertainment marketing agency. “She’s a great athlete, she’s young, she’s adorable, she’s positive…People are curious and interested to learn more about her, which is what you want.”
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