Some are skip out on their Thanksgiving celebrations this year as the holiday shopping in the U.S. kicked off earlier than ever. Andre Marshall, a 32-year-old musician from Brooklyn, arrived at a Best Buy Co. (BBY) store in the borough at 6 a.m. and waited two hours in the cold in hopes of scoring a 50-inch Panasonic television for $200.
“Now you can’t even spend Thanksgiving with your family because you have to come down on Thursday and get the stuff,” Marshall said. “It’s not Black Friday anymore, it’s Black Thursday Night.
As retailers experimented with spreading their deals over a longer period, Express Inc. (EXPR) offered 50 percent off everything starting Nov. 25 and Target rolled out pre-Black Friday deals of up to 60 percent off on some items. This tactic did worked on Jason Marinelli, a 38-year-old contractor from Lodi, New Jersey. After he finished his dinner yesterday, he went to check out the sales at the Paramus Park Mall, where about half of the stores were open. Marinelli said he even though he wants to spend less on gifts this year but doubts so.
“It always ends up being the same or more,” he said. “They get you here with the sales, and next thing you know I’m grabbing things.”