The event kicked off with an appearance from Sundar Pichai, his first presentation since he was named chief executive officer of Google.
Google is debuting new products ahead of the holiday shopping season and on the heels of Apple’s announcements earlier this month of the latest iPhones, iPad and Apple TV.
The Nexus 6P and Nexus 5X are the first smartphones that will be sold with Android’s “Marshmallow.” They also feature updates such as fingerprint scanners, the new Nexus camera and Android’s improved personal assistant, Google Now.
Google unveiled the Huawei-made Nexus 6P, all-metal-body device with a 5.7-inch display, slightly bigger than the iPhone 6 Plus. The Nexus 5X is the successor to the Nexus 5 and is made by LG. It has a 5.2-inch display and weighs 136 grams.
Not everyone was taken with the gleaming new devices.
“Google seems determined to mimic Apple’s cadence of summer software reveals followed by a fall hardware event, but today’s event just reinforced the sense that Google’s hardware strategy remains entirely marginal,” said Jan Dawson, chief analyst at Jackdaw Research