Mark Zuckerberg is spending faster to chase opportunities in messaging and mobile advertising as sales growth slows at Facebook Inc.s main social-networking service.
The company said on Wednesday that spending will jump 55 percent to 70 percent in 2015, narrower than the 50 percent to 75 percent range that it projected in October. Total expenses in the fourth quarter soared 87 percent to $2.72 billion
Zuckerberg has said Facebook is investing in messaging, advertising across the Web, hiring and new technologies such as artificial intelligence.
“Facebook is going after some very big opportunities and if they want to compete with the likes of Google and Amazon and Apple they’re going to have to spend for growth.” said Neil Doshi, an analyst at CRT Capital Group, adding that questions about the spending are “warranted.
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