Just because a food promotes fitness does not make it good for the waistline.
That was the basic finding of a recent study published in the Journal of Marketing Research.
The analysis found that people who were chronically concerned about their weight and ate fitness-branded foods actually ended up eating more and working out less.
As part of the study, people received trail mix labeled either “fitness” along with a picture of running shoes on the package or just “trail mix.” Restrained eaters, or people who were watching their weight, ate more of the “fitness” mix rather than the non-fitness mix. A later study showed these same people also worked out less.
“They eat the fitness food, and they think they got closer to their long-term goal,” Joerg Koenigstorfer, professor of sport and health management at Technische Universität München said.